The Rise of Beauty Startups in Tech as Silicon Valley Hits the Beauty Counter


Beauty startup

The Rise of Beauty Startups in Tech as Silicon Valley Hits the Beauty Counter

The face of tech startup is changing, well let’s just say it is getting beautified as silicon valley turns it attention to the beauty industry. In the recent years we have seen a rise of beauty startups and it seems there is no slowing down, at least not anytime soon.

It all started with Makeupalley, a well-known beauty review site launched some 12 years ago and has attracted well over 1 million members today. Makeup alley has built a vibrant, bustling community and has rightfully earned the authority as the go to site for honest, unbiased product reviews. The site was among the first of its kind and has proven that tech and beauty can make a pretty mix and many are following its footstep.

One of the more recent startup that has been a game changer in the industry is no other than New York based subscription commerce and genius marketing venture, Birchbox. The success of Birchbox quickly went viral and brought light to fact the that there are still unmet needs in beauty tech space and the market is hotter than ever.

Here we look at some other recent beauty startups that are making major moves and some to keep under the radar:


beauty startup Beautylish
Launched in 2010 by Nils Johnson, Beautylish is a social beauty community and ecommerce space that unites beauty enthusiasts. The site has focused on building a strong community and currently attracts over 1 million unique visitors every month. Beautylish recently launched a monetizing channel with the introduction of Boutiques, where members can purchase products. According to a recent article by Techcrunch, the company has received over $1 million dollars in funding.

Bloom is a social beauty network and shop based out of Omaha that harnesses the power of peer reviews to help its members find and shop for beauty products. The company was co-founded by Julia Mahloch and Doug Nielsen and recently raised $5.4 million in funding.

Similar to its counterparts, Beautylish and Bloom, Preen is a social beauty community and recommendation site. co-founder, Tamar Yaniv stated she was inspired to start the company after she was unsuccessful at finding a suitable moisturizer. The company recently received $800,000 in funding and has built up strong engagement in its social media pages with over 180,000 Facebook fans.

Plum Perfect
Plumperfect supercharges beauty recommendation by enabling users to upload a photo of themselves and get product recommendations based on the color of their eyes, lips and skin. The company was founded by chemical engineer, Asmau Ahmed and recently did a soft launch earlier this year. Currently the site is by invite only.

Poshbeauty is a directory site, online appointment booking system and community that enables users to find local beauty professionals and freelancers.

Beautysets enables users to find and share in vogue beauty products. It is targeted towards beauty bloggers and website content creators. Much like its predecessor, Polyvore, users are able to get artistic and organize their findings in creative, magazine style formats.

Any others that should have made the list? Please share in the comment box below

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  1. Michelle says! It’s like a Pinterest for beauty reviews. There are so many beautiful pictures on the site and it’s great for discovering new products.


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