In industries where there are a ton of players, getting noticed can be a major challenge for new ventures. This is often the hurdle faced by many beauty entrepreneurs given how overcrowded the beauty market is and the fact that it is monopolized by major players like P&G, Estee Lauder and L’Oreal. These big brands have the advantage to shell out major bucks for mass media advertising which is not always feasible for smaller startups.
For new ventures, a key to successful marketing and promotions will lie in coming up with innovative ideas that appeal to the masses without the huge financial commitment. One company that has successfully implemented an creative marketing strategy is Bath Petals with the launch of its ‘Natural Beauty Truck’.
About Bath Petals:
Bath Petals is a Los Angeles based business launched in 2001 by mother-daughter duo, Patricia Filaseta and Julie Warnock with the mission of creating organic and cruelty-free beauty products manufactured from all natural ingredients and free of synthetic chemicals and preservatives.
Their spa like products are hand crafted to order and range from bath salts to aromatherapy candles designed to transform a regular bathroom into a luxurious spa.
The company currently sells its products in about 30 Whole foods locations throughout the United States and also distributes to retail locations in Canada and the UK.
The Natural Beauty Truck
In April of this year, Bath Petals launched ‘Aromatherapy on the go’ with the introduction of the Natural Beauty Trucks, its flagship mobile retail shop. The beauty truck, which was borne out of a reconditioned maintenance truck, is beautifully decked out in elegant decor, loaded with the full range of the Bath Petals product line and driven to a variety of locations throughout the Los Angeles area.
The beauty truck concept has proven successful for Bath Petals and has been garnering major national attention even ramping up sales as high as 15 percent for the company. In a recent interview with Entrepreneur.com, Bath Petals co-founder, Warnock stated “It’s really hard to break through the noise and get attention…We wanted to create excitement.”
Other beauty companies are quickly jumping on the bandwagon to leverage the many benefits of the mobile retail business. Fans interested in finding out the current location of the truck are advised to visit the Bath Petal social media pages.
Why we love the Bath Petals Natural Beauty Truck
Although the mobile truck business has been around for ages, in the beauty business it is still a fairly new concept and offers a exciting, refreshing change to the standard brick-and-mortar. It also presents a win-win for both the business and customers. For the customers nothing can beat the convenience of having their favorites beauty treats come to them and for the businesses it can mean lower overhead costs and greater promotional opportunities.
Do you like the idea of the beauty truck? Share your thoughts in the comment box below
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