Beauty shoppers delight, Amazon.com, the leading Ecommerce retailer has just launched their luxury beauty section which will feature high end cosmetic products. That’s right Sephora watch your back. Amazon crossing into the luxury cosmetic market means big time competition, just ask Best Buy, the electronics super store, struggling to survive the wrath of the online retail giant.
According to Huffington Post, there are currently 24 brands signed up to sell their products on the website and they include the likes of Nars, Stila and Burberry. To accommodate the addition of these top of the line products and appeal to shoppers alike, the online retailer has made a few aesthetic modifications and now sports a sophisticated design.
For years, Sephora and Ulta have been the go-to shops for high-end beauty items. The stores pride themselves in creating a unique shopping experience that make beauty shoppers eager to shell out top dollars for top brand names. So it will be interesting to see how this new luxury beauty section plays out for Amazon.
To be fair, what the online retailer lacks in providing that surreal, intimate cosmetic shopping experience, it makes up in lower shipping costs. In these tough economic times, many customers might eagerly sacrifice glitzy shelves and glowing white walls for an extra couple of bucks off shipping costs plus the convenience of shopping from the comfort of their homes.
Amazon launch of luxury beauty and impact on beauty startups
Personally, I am excited about this announcement, not only because I am a big fan of Amazon and how customer-centric the online retailer is, but primarily because I truly enjoy seeing technology companies take an interest in the beauty industry. It shows how much potential there is in the sector. In an interview with Women’s Wear Daily, Chance Wales, the Amazon director for health and beauty stated, “We have heard very clearly from our customers that they are looking for luxury brands.”
More interesting to me, is how this new luxury beauty department will impact emerging beauty entrepreneurs and startups who utilize Amazon as a distribution source to gain exposure for their products and generate sales. Let’s face it, it is much easier to get your products listed on Amazon.com, than it is to get on the glitzy shelves of Sephora, and Amazon can be good for business.
I would imagine that for beauty businesses, the addition of this segment could spell lots of opportunities. For starters, it will position Amazon as a destination spot for prime beauty products thereby attracting larger numbers of beauty shoppers to the hub. This could mean increased interest in beauty products on the website plus greater potential for exposure and a potential for increased sales.
I would like to know what you think? What are your thoughts on the Amazon launch of luxury beauty? Please share in the comment box below