The internet has made the world a much more resourceful place and it has been particularly handy for consumers by providing the opportunity to quickly research a product and gather reviews from our peers with a few clicks of the mouse.
Peer reviews are extremely powerful for the obvious reason that they provide us with unbiased opinions and can help take out the guessing game when it comes to finding the right beauty products. They have also become an major driving force for consumer purchases in the beauty industry, just ask the founders of Bloom.com.
Beauty shoppers have grown weary of the trial and error snafu that inefficiently takes away from their money, time and not to mention living space. They are instead seeking the real opinions of their peers to make better informed purchase decisions.
Bloom.com is a social beauty store and network that brings together real women and beauty experts to help online beauty shoppers quickly and easily find the best products for their beauty needs. Founder, July Machloch summarizes the primary objective of the startup in one simple statement “Our mission is to help women never to buy the wrong beauty products again!”
The site offers a personalized shopping experience by suggesting “Best4You” beauty products to its users based on specific algorithms such as top product reviews and other information collected from focus groups and current members. The company is so convinced of how precise the “Best4You” recommendations are, they even offer a money back guarantee on products that users purchase from the suggested list.
Users begin by creating a profile where they are asked in series of questions to gather information about their beauty needs. Based on their responses, a beauty profile is created for the user and they are able to view product recommendations across beauty categories based on reviews from other members who match their beauty profile.
Founder Julia Mahloch stated in a recent interview with Omahamorningblend, “we match you with other women like you who are your beauty matches and based on their exact experiences we are able to tell you what works.”
Bloom.com goes beyond just offering beauty product recommendation but users also have the ability to share and view beauty looks for inspiration as well as search for local beauty professionals.
Bloom is among the recent ventures of Xuba, a startup that leverages the power of social media and ecommerce to create a rich, personalized shopping experience for the consumer. The company is pioneering the social commerce model, taking in the footsteps of the successful group buying startup, Groupon.
Xuba was co-founded by Julia Mahloch and Doug Nielsen in Omaha, Nebraska and both are no strangers to the ecommerce space. Prior to launching Xuba, they were two out of the three founders of ecommerce startup, Hayneedleinc.com, a collection of niche shopping sites, and the minds behind Giftcertificates.com.
Why we love Bloom.com
As a female who regularly shops for beauty products, there is no denying the power of peer reviews and the influence they have on purchase decisions. Bloom.com simply streamlines the entire product search process by creating a central hub and system that does the product matching for its members.
What do you think of Bloom and social ecommerce in the beauty industry? Please share your thoughts in the comment box below
Photo credit: Bloom