Social media offers an array of marketing and networking benefits to businesses of all sizes and as a beauty business owner you can leverage it as a tool to quickly increase your client base at a fraction of the cost of traditional marketing.
As more smart phones and mobile devices enter the market, more users are taking to social media to converse with friends, search for products or voice their opinions.
This makes social media a great way to attract customers and increase your client base. Best of all, managing your salons social media presence often requires nothing more than a time investment and an Internet connection.
These quick tips will help any beauty business make the most of their social media investment and ultimately grow your business.
1. Interact with Your Clients
While posting the latest offers or quick updates can offer a slight increase in exposure, engaging your clients through social media helps to build a relationship and set up a connection with your company.
This can be achieved in different ways. However, the easiest is to simply respond to posts that your clients make about your salon. These posts can typically be found with a quick search on most major social media platforms.
Another option is to ask questions and encourage interaction from your clients. Once the conversation is going, all you have to do is keep it moving.
2. Offer Client Incentives for Social Sharing
From referral discounts to product giveaways, providing a little incentive for your clients to spread the word about your business is a great way to harness the power of social media to great effect.
This is especially relevant for small salons as social media can double as an affordable form of both word of mouth and local marketing.
By convincing clients to spread the word about your services, you can spend less time managing your social media campaigns and more time reaping the benefits.
3. Monitor Your Social Media Accounts Regularly
When it comes to making the most of your social media efforts, keeping tabs of the latest reviews and information circulating about your business is essential.
While you always run the risk of negative publicity when you are working with online review sites or social media, addressing any customer inquiries or concerns promptly and professionally will help to build the reputation of your salon and reduce the detrimental impact of negative press.
4. Promote Your Social Media Accounts
Though a large part of social media revolves around discovery and sharing, promoting your social media accounts to existing or potential clients is a great way to spark their interest in your salon.
Placing your social media information on business cards, fliers and other promotional copy can spread the word and increase interest in your salon. QR codes or NFC tags are quick ways to communicate this information to customers and clients with mobile devices for hassle-free and instantaneous sharing of important social media details.
Combining discount offers and other incentives to follow your social media campaigns can further improve results.
5. Maintain a Professional Presence on Your Social Media Accounts
There are plenty of tools out there that allow you to manage multiple social media accounts from a single interface.
It is important to always double-check your accounts and keep up a proper appearance on your salon-related accounts. All it takes is one accidental off-color tweet or Facebook post to undo months of effort and send customers running.
While manually posting updates to your accounts can take a few more minutes that using tools, it can help to avoid these costly mishaps.
How do you leverage social media or other digital marketing techniques to increase your client base? Please share in the comment box below.
Submitted by: Steven Boggs has written about finance and small business management tools for 10+ years. When he’s not writing, you can find him scouring the local flea markets with his wife and two kids.