Launching a startup is no easy task and can get expensive pretty fast. There are so many factors to consider. So many expenses to account for, and others that unexpectedly arise. The reality is that it has never been more difficult for a business to get access to sufficient capital. With the credit crunch crisis, […]
Amazon Dips in the Sephora Kool Aid with the Launch of Luxury Beauty + What It Means for Beauty Entrepreneurs
Beauty shoppers delight, Amazon.com, the leading Ecommerce retailer has just launched their luxury beauty section which will feature high end cosmetic products. That’s right Sephora watch your back. Amazon crossing into the luxury cosmetic market means big time competition, just ask Best Buy, the electronics super store, struggling to survive the wrath of the online […]
The Beauty of Celebrity Endorsements and How to Land a Plug + Gwen Stefani Launches Nail Polish Line
No where have celebrity status proven more valuable than in the beauty industry. There’s no denying that having a celebrity endorsement is the ultimate PR holy grail for beauty brands. The exposure that comes from the single tweet or Instagram plug can catapult a small startup into a household name. A recent Forbes article documented […]
23 Yr Old, Hannah Wright, Founder of Makeoverly Introduces Live Beauty Chat
Need a new shade of lipstick and not sure which one to buy? Debating whether to go for the pixie cut or what orange blush goes best with your skin tone? Well, there is a free and easy way to get those questions answered in a live chat session with a beauty professional. Introducing recent […]
What Beauty Entrepreneurs Can Learn from The Birchbox Partnership with JetBlue
Beauty startup, Birchbox continues to make its mark in the industry, and now they are taking the revolution to the skies. The e-commerce retailer has had a ton of success from their subscription business which featured hand picked sample size beauty products from top brands, and from the looks of it, they are just getting […]
Minna Ha, Founder of the UNII Palette Shares the Story Behind Her Beauty Startup
Beauty junkies and makeup enthusiasts out there can attest to the trials and tribulations that come along with hauling around a large collection of cosmetic products. They can end up scattered at the bottom of the purse or even worse leave unsightly crumbles from broken eyeshadows or powders compacts. Fortunately, thanks to innovative concept of UNII, […]
Seattle Beauty Startup Sircle Samples Helps Shoppers Find Their Beauty Match
= For beauty brands looking to establish themselves in the market, trying to break through the noise to find and reach the right customers can pose a major challenge. And on the flip side, for beauty shoppers, finding the right products can quickly become a costly heap of a situation given the plethora of options out […]
BeautyKafe Founder Shares Insight into the Success of their Beauty Startup
Beauty tech startups are popping up everywhere and they are making life a lot easier for beauty shoppers. Many offer one-stop shop solutions and product recommendation features that take the guess work out of finding the right products. One such beauty startup is BeautyKafe, an online store front serving shoppers all over India. BeautyKafe was […]
Why I Choose to Own a Beauty Business by Kathleen Case
Why I Choose to Own a Beauty Business by Kathleen Case I get asked this question a lot. And it’s easier to answer the question, now that I’m a successful beauty entrepreneur myself. People wanted to know what made me choose the career. Would it be fruitful? Would I be happy doing it? Well, I’m going […]
Beauty Business Tips: How to Increase Your Client Base with Social Media
Beauty Business Tips: How to Increase Your Client Base with Social Media Social media offers an array of marketing and networking benefits to businesses of all sizes and as a beauty business owner you can leverage it as a tool to quickly increase your client base at a fraction of the cost of traditional marketing. […]